Deploying an Iterative Development Process in the Medical Device Industry – Cristian Atria

In the fast-paced and highly regulated medical device industry, the ability to develop innovative products efficiently and effectively is crucial. One approach that has gained traction in recent years is the use of an iterative development process. This article explores the deployment of an iterative development process in the medical device industry, with a focus on a podcast episode featuring Cristian Atria, CEO of nView Medical.

Introduction to the Podcast Episode

The podcast episode titled “ML002 – Deploying an Iterative Development Process in the Medical Device Industry” features an interview between Jeremy Derosier, the host, and Cristian Atria, CEO of nView Medical. nView Medical is a company that has developed the nView s1™, an innovative 3D imaging technology for pediatrics. This breakthrough device not only captures low-dose 3D images instantly but also serves as a surgical guidance system with true-map navigation, enhancing surgical understanding and providing intraoperative planning, guidance, and quality control.

Importance of Iterative Development in the Medical Device Industry

The medical device industry faces unique challenges, including stringent regulations, evolving technologies, and the need for constant innovation. Traditional product development approaches often fall short in meeting these challenges, leading to delays, inefficiencies, and suboptimal outcomes. This is where the iterative development process comes into play.

The iterative development process involves breaking down the product development lifecycle into smaller, manageable iterations. Each iteration focuses on a specific set of features or functionalities, allowing for rapid development, testing, and feedback. This iterative approach enables companies to adapt to changing requirements, identify and address issues early on, and deliver value to customers more quickly.

Applying the Iterative Development Process at nView Medical

During the podcast episode, Cristian Atria shares his experience of implementing the iterative development process at nView Medical. He highlights the importance of customer feedback and market validation in shaping the development of their innovative 3D imaging technology. By involving customers early on and gathering feedback, nView Medical was able to explore different customer segments and refine their product to meet specific needs.

Atria also emphasizes the iterative nature of their development process. Rather than following a traditional linear approach, nView Medical embraces agility and flexibility. They continuously iterate on their product, making adjustments based on customer feedback and evolving market demands. This iterative approach has allowed them to stay ahead of the curve and deliver a product that meets the needs of surgeons and improves patient outcomes.

Benefits and Challenges of Iterative Development in the Medical Device Industry

The deployment of an iterative development process in the medical device industry offers several benefits. It enables companies to reduce development time, improve product quality, and enhance customer satisfaction. By receiving frequent feedback and incorporating it into the development cycle, companies can ensure that their products align with customer expectations and address their pain points effectively.

However, there are also challenges associated with iterative development in this highly regulated industry. Ensuring compliance with regulatory requirements throughout the development process is crucial. Companies must strike a balance between agility and adherence to strict quality standards, traceability, and reporting. nView Medical tackles this challenge by leveraging design change processes, maintaining compliance, and using technology to track and manage iterative releases effectively.


The deployment of an iterative development process in the medical device industry has revolutionized product development, enabling companies to navigate the complexities of the industry more effectively. The podcast episode featuring Cristian Atria provides valuable insights into how nView Medical has successfully embraced the iterative approach in developing their groundbreaking 3D imaging technology. By leveraging customer feedback, continuous iteration, and a focus on compliance, nView Medical has emerged as a leader in the field, delivering innovative solutions that improve surgical outcomes and enhance patient care.

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